Kevin on doing events

Building a different Era.
As we step into 2019 it seems we have A lot to do. Events seem to be the best way to fill the town with people from other towns. The rose of Tralee being the extreme of this but if you take a close look at Brian Carr’s Feile na Blath you have a clear line between well organised events and drawing people. At the restaurant Noel, Paul and I work on getting as many events on for the public as possible because it does effect the growth of Croí and also brings people to the town. With 32 events on the calender so far it’s set to be a busy year. The secret is and it’s true to the bone, you can always find time to put on another one. Events are difficult to get over the line and if they aren’t always free events, selling tickets and advertising can be an issue. The trick there is to be persistent and believe in your event, advertising in the right places and tapping into people you know would be interested. When I do up my plans for events I always tick the boxes of who would like this. Before Croí I never ran an event in my life and as we head into year 3 in business and now after being part of 20 plus events, the tactics used to get bums on seats has gained huge experience and the marketing strategy for the events is key. Working with Noel and Paul has given me huge space to work on thing I enjoy and working on events is amazing. Seeing the people’s faces light up as they recieve above and beyond their expectations. Chef Noel always delivering the best he can and watching Paul bend over backwards to knock it out the park is amazing. From demos to themed evenings, charity gigs to wine tastings, finding my love for events has been a true gift from Croí.

What is the purpose for events.
1) You want to increase revenue by giving people things they are genuinely interested in.

2) To get people through the door that have never been there before.

3) Hopefully meet like minded people so as that connection may begin and the most important word can start. Story.

We do several free events during the year, we also do events that are special and need to pay and deciding which is which isn’t always easy as the 3 of us can differ but and the end of the day if Noel comes up with an event then he has the final word. If Paul comes up with an event, he has the final word. Respecting each individual and realising that everyone you meet is a potential event is also key. A simple conversation could be a potential goldmine.

Why do I put on events, I don’t care to much for money, I have a firm belief that it has its place in society but to witness the look on someone’s face as they truly enjoy something you’ve put on is one of the greatest gifts in my life. On busy Saturday nights to take a minute to close your eyes and listen to a packed restaurant of chatting, giggling, laughter and more, what else could you want….

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